The Power of Positive Thinking is a self-help book by Norman Vincent Peale, originally published in 1952. It makes use of positive case histories and practical instructions to propose the method of positive thinking. Peale's work describes how to achieve a permanent and optimistic attitude through unending positive conscious thought, usually through affirmations or visualizations. Peale writes that such techniques will give the reader a higher satisfaction and quality of life. Though negatively reviewed by scholars and health experts, The Power of Positive Thinking became popular in public opinion when first published and continues in popularity today.